It can be very pricey to market your small business effectively. However, small companies need to fund a robust marketing strategy if they intend to rival their competitors and increase exposure of their enterprise. The good news is that there are a number of affordable online and offline marketing techniques that small businesses can use.

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  • Website

It may be stating the obvious, but it is important that your small business has a website. If you don’t have one, prospective customers may think your business is backward or out of touch. When you start out, you may wish to create a website using one of the free website builder services. However, once you are up and running it will only cost you a small amount per year for the host and domain name costs for a professional website.

  • Blog

A blog is an excellent way to share news about your organisation and provide updates on industry developments. There are a number of websites available that allow blogs to be created for free.

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  • Videos

Another marketing technique that will increase exposure of your company is to post videos online. If you make these videos yourself then, you won’t need to spend much. However, if you want to enlist professionals to help you with your videos, you can find reasonably priced services for $500 or less. Videos are effective at getting your business noticed and at promoting products to customers. They also give you the opportunity to be creative and to give your business some personality.

  • Business cards

Even with the increase in online marketing tools, business cards remain an effective method to spread the word about your enterprise. Because they are small and portable, they are easy to distribute and can be referred to effortlessly by the recipient. Business cards are also very affordable. To ensure you are being cost-effective it is a good idea to work with printing companies that offer a whole range of printing services. This will save you money as you will not have to pay separate fees for the design, layout and printing of your cards. The most simple designs are often the most effective, so you don’t need to spend a lot of money making your business cards too complicated.

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  • Contribute expert articles to industry publications

This won’t cost you anything and will get you noticed as being an expert business within your industry. Contact the commissioning editor for some relevant industry publications and ask them what the process is for contributing work. You will most likely be requested to send a couple of samples of your work so they can assess your writing style and knowledge.

  • Give out information and advice

Another affordable marketing technique is to provide information and guidance to customers related to your area of business. For example, if you run a cafe, you could provide leaflets with recipes and advice on healthy eating. Leaflets, posters and pamphlets are easy and cheap to produce and are a good way of marketing your business without being too focussed on sales.

Good luck!