Category: Marketing
How to Create a Brand Voice

When branding or re-branding a business it’s important to define your brands voice in order to shape its identity and engage with your audience. Creating a brand voice helps you align your products and service offering to what your customers want and expect. Customers are now able to research companies much easier than ever before. […]

marketing

  On today’s web, pictures speak much louder than words: according to recent research, an infographic is 30X as likely to be read than a text article. If that’s not a clear indicator that it’s time to consider adding visualized data – or infographics – into your marketing content mix, consider the traffic you could be […]