Category: Marketing

There is no getting away from the fact that social media marketing is absolutely essential, no matter the size, scope or type of your business. However, it is not as simple as producing an advert and putting it out there. Facebook offers quite a comprehensive set of options and parameters when it comes to ads, so […]

How to Create a Brand Voice

When branding or re-branding a business it’s important to define your brands voice in order to shape its identity and engage with your audience. Creating a brand voice helps you align your products and service offering to what your customers want and expect. Customers are now able to research companies much easier than ever before. […]


  On today’s web, pictures speak much louder than words: according to recent research, an infographic is 30X as likely to be read than a text article. If that’s not a clear indicator that it’s time to consider adding visualized data – or infographics – into your marketing content mix, consider the traffic you could be […]