If you own a smart phone or a mobile device, chances are you have a collection of your favourite games and sports apps on it to fill up the gaps that everyday life provides. Large sports organisations like the Premier League clubs are global brands with a fan base spread across five continents. This large and diverse fan base is big revenue stream for the organisation – just think about all the kids and grownups buying their club merchandise. In return, the fans have a universal desire to connect with the action and with the players at the clubs.

Technology and the internet play a big role in connecting a sport team to its fans. Team apps provide live streaming on match days and have forums where the fans can discuss how the season is going. Club managements often use these forums for releasing teasers on upcoming events and announcements. If you are statistically inclined, the apps provide a treasure trove of statistics on the club and its players, both past and present.

Both players and clubs use technology platforms such as news feeds and social media to touch base with their fans. However, these are but initial stepping-stones in the fast evolving synergy between technology and sports.

Cutting edge technologies such as business intelligence, big data and predictive analysis allow for live analysis of plays during the game. Innovations like the ‘Hot Spot’ and ‘Hawk Eye’ in cricket predict the path of the ball after it has struck the batsman while reviewing leg before wicket decisions, or while checking if the batsman got a faint edge while trying to play a shot.

While these technologies are still in their nascency, there seems to be universal acceptance that the next ‘big thing’ in the sports technology domain is information. The rich possibilities afforded by of the process of collection, collation, analysis and dissemination has both the sports teams and its fans energized.

This symbiotic relationship between sports and technology is something Max Mosley understands instinctively. As a long time president of the FIA, the governing body of F1, as well as a former co-owner of a racing car manufacturer and as a racing driver himself, Max Mosley has meshed technology with sports for over 40 years. He leveraged technology for safer driving by championing the Euro NCAP, thereby forcing manufacturers to improve the overall safety levels in all modern cars. Looking up Max Mosley on IMDB is an opportunity to read up on his views on technology and how it meshes with a sport that remains his passion.

While technology creates a plethora of touch points between a team and its fans, its impact on the sport can be less than desirable as well. Recently, a swimming championship at Rome saw swimmers suited in technology driven suits that improved the swimmers buoyancy. The authorities saw this as an unfair advantage and something that would dilute both the heritage of the sport and marginalize its past record holders.

Nonetheless, technology and the vast amounts of information it can bring to fans is a boon to the industry. All the statistics and direct access to players and their favorite team keeps the fans connected and engaged, heightening the excitement of it all.