If you have or are just starting an ecommerce business and have heard so many businesses talking about Magento, you may be wondering why so many choose this platform.  In the following article we will outline 4 of the main reasons why so many businesses choose the Magento platform and why you should also consider it.

Default Search Engine Optimisation

Magento was designed so that it would incorporate features that would be useful for marketing and improving the relationship a company had with its customers.  Search Engine Optimisation, also known as SEO, is built into the system and it makes use of some of the most popular techniques including automatically generated sitemaps, Meta tags for both categories and products, customised titles and SEO friendly URLs.  This makes it much easier and quicker for your products to be indexed correctly by search engines.

Multiple Shipping And Payment Methods

It is no secret that one of the best ways to get conversions on ecommerce sites is by offering a good selection of both shipping and payment options for customers at the checkout.  Magento makes use of a wide range of shipping methods as either free shipping or a single, flat rate.  The major courier companies are supported on the platform such as UPS, FedEx and DHL.

Magento also supports a wide range of different payment methods including cheque/money order, saved credit cards, Authorize.net, PayPal (Express Checkout, Website Payments Pro and Website Payments Standard) as well as others.  Due to Magento’s Connect library, you can also opt for other services such as Sagepay or Worldpay if you prefer.

Flexible Category And Product Options

Magento has a product catalogue that is very flexible and will allow you to effectively and easily create customisable products.  You are able to create products such as books through to others that are more configurable, in terms of size and colour.  These products can be grouped together into bundles and different pricing can be set to match combinations of product attributes.  Other types of products include downloadable ones such as music and virtual products (like services and subscriptions.)

Product categorisation is also easy to do and very flexible as you can assign a product to as many different categories and sub-categories as you want or need.  There is also very effective, stock control integration with the Magento platform, which means you don’t have to alter the amount of stock you have manually whenever you make a sale.

Simple Cart Design And One Page Checkout

Magento have worked hard to minimise the amount of time and steps it takes for customers to complete the checkout process.  The One Page Checkout deals with the payment options, shipping options, delivery and billing details of a guest or registered customer all on one page.  Other features included in the Magento platform includes: saved payments cards, gift messages, vouchers, saved carts, deliveries to multiple addresses and many more.  If a particular option isn’t available you will most likely be able to find this at the Magento Connect extension store.