All business owners should understand the importance of having a good online presence. Failure to build and publish a website could mean you lose out on lots of custom from all over the world. With that in mind, anyone without a company domain should seriously consider investing in one at the earliest possible opportunity. Even so; you’ll need to work hard to get things right. In the modern world, web users have come to expect certain things from the sites they visit. If yours doesn’t encompass those elements, you’re never going to impress people and achieve repeat custom.

Building a successful business can be very hard, and so you need to use all the tools and tech available. While you could design your site in-house, we believe you’ll get better results by employing the services of a specialist company. All you have to do is search online to find thousands that are just waiting to hear from you.

Keep it simple

One of the most successful sales websites in existence at the moment is Amazon. You only have to spend a few minutes on the site to see that simplistic design works well. It might be tempting to fill your pages with lots of information about your company, but most people won’t be interested. So long as you cover the basics, the rest of your site should look as clean and clutter-free as possible. You can discuss that with your chosen designers after making contact.

Include a live chat feature

Customer service is very important for people who make purchases online. If they are unable to get in touch with you instantly with their questions and queries, most will likely take their business elsewhere. Asking people to send emails that don’t get replies until forty-eight hours later simply doesn’t make sense when you can let them message you straight away. All the top sites use live chat these days, so don’t fall behind the competition.

Split-test two or more designs

Split-testing allows you to find out which design your customers like best. You simply run two or more different versions of your site at the same time, and a certain percentage of people are directed to both. You then take a look at your analytics to discover which version created the most sales and attracted the most traffic. Here’s a little interesting fact for you: Google split-tested the shade of blue used for their links more than 7,000 times last year.


Tech Cocktail

Utilize cutting edge tools and tech

There are lots of different tools and software packages that can aid your website. Firstly, you’ll want to get something that links your stock control program up with the stock numbers on your site. That will save you a lot of work changing the numbers. MatrixCMS and similar tools can make a big difference to the amount of work you have to put in too.

Now you have some great information about effective web design, we hope you will make an investment in the near future. It could be all that is needed to thrust your business into the stratosphere.