The prevalent use of mobile technology now calls for more digital means of engaging with clients. For those in the know, having an app is a vital resource for your business. In fact, apps are now becoming more and more important within businesses. As with all aspects of business, you need to ensure that you are retaining users. After all, what use is an app if no one is using it? An app can be a fantastic business tool within your working arsenal. But, it needs to be marketed correctly so that it can be used by your legion of loyal customers.

There are some important ways that you can increase user retention with your app.

Updates are Critical

Users download apps for various reasons. With this in mind, you need to ensure that you are engaging their interests. This may mean releasing updates and content within the app to keep people interested. Consider how you will ensure that people are using your app. Will you release updates often? How often will this be done? You need to consider updating your app every few months to keep your users captivated. After all, you don’t want them to delete the app.

The Peril of Notifications

Notifications are vital for apps and their success. But, you don’t want to overload consumers of your app with spammy notifications. You need to ensure that you are communicating with your users. But, there is a fine line between too little and too much communication. Make sure that you have opt-in features. Think about how often you will communicate too. Every few weeks may be enough to gauge interest and retain users. You need to make sure that you are building a brand around your app. Experiment with different notification methods and techniques. This is a great way of seeing what engages with your audience.


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The Importance of Community

Mobile app developers have always stated that there is a need for community building when it comes to user retention. Having an app is not enough to keep people interested. You need to ensure that you have a community-based around your product. Take to social media. Create business pages. Have a Twitter feed. Get people to talk about your product and app. Relationships are at the heart of keeping people interested. You need to ensure that you have a wider online community that is engaged with your brand and application.


Let’s face it; you want people to keep coming back. The best way to increase retention is to ensure that you have a dynamic product in the first place. You need to make sure that you are engaging with people, but also creating a dynamite product that cannot be ignored. Think about rewards, loyalty schemes and bonuses. This can ensure that you are retaining users and avoiding the peril of being deleted. Introduce time frames in which these must be used. Creating urgency around a product can be beneficial. It creates an air of exclusivity around your app and business.