Opting to start your own business could be the best move you ever make. You obviously want to use your expertise and skills to your advantage, and so it makes sense to choose and industry you’re at least familiar with. Video games have become incredibly popular over the last twenty years, which probably explains why development firms are majorly cashing in at the moment. Even so, you shouldn’t try to start a company within this arena unless you know what you’re doing. Lots of people think they could handle a job making video games, but the truth of the matter is you need extreme dedication, as the realities of doing this are often monotonous and boring. Still, if you have the qualifications and you don’t mind spending your day writing code, it could be a great idea.

With all that in mind, here’s a quick guide filling you in on the basics of starting your own business within the gaming industry. Hopefully, the information below should answer a few of your questions and highlight whether or not it’s a good idea for you.

Find your niche

There’s no point trying to compete with the industry leaders as you simply won’t have the skills, time or resources to contend with them. That is why it’s important you find a niche and work within it. Perhaps you’d like to specialise in HTML5 game development on a smaller scale? Some business owners pay for this to help attract visitors to their websites, so maybe you could be the one fulfilling their requirements?

Register your company

You can trade for three months before you have to register your company with HMRC, so make sure you take full advantage of this. After a few weeks, it should be obvious whether or not your idea is realistic. So, you could simply stop and go back to the drawing board if you fail to attract any custom.

Employing staff

Whilst you might be able to scrape a living designing games on your own, you’re never going to make millions this way. So, you need to start thinking about employing staff. Thankfully, many universities and higher education establishments now offer courses in game design, which means there should be no shortage of graduates looking for work. The basic rule of thumb here? The younger, the better. If you can find employees straight out of uni, you’ll be able to teach them to do things your way as they won’t have picked up any bad habits yet.

Market your company online

Once you’ve put the best team of experts together, and you’re getting a steady stream of work, it will be time to start advertising your services online. Depending on the niche you’ve chosen, you should adjust your efforts accordingly, but in most instances, a simple Google Adwords campaign is all you will require. So long as you target everything well, this shouldn’t cost the earth.

So there you have it my tech-savvy friends. You should now be in the best position possible to start your own business within the gaming industry this year.

Good luck!


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