by  schnappischnap 

It’s really not so long ago that the only way to play casino games at home was to download the software onto your pc or laptop. Many would-be casino gamers were put off by the hassle factor involved and the fact that you had to sacrifice space on your hard drive to accommodate it. Things quickly moved on, though, when instant play was introduced, meaning there was no need to download the software, you could just play through an internet browser.

Today, though, even that is becoming a little passé, as ever increasing numbers of gamers choose to play on their mobiles. It’s logical – we manage the rest of our life through our phones, why wouldn’t we have our entertainment on them too?

Last summer, Juniper Research predicted that by 2017, more than $100 billion would be placed via mobiles on wagers – both gaming and sports betting. That’s a lot of market to capture for the gaming companies, so it’s unsurprising they’re all doing their best to make mobile gaming as attractive as possible to today’s consumers.

Click to play at the 32red online casino and you’ll find that if you play on your mobile, you might just receive an SMS on any given Friday, telling you that you’ve been awarded free mobile casino chips. The Free Chip Friday competition is ongoing, and the only thing you need to do to be in with a chance of winning is play one of their games on your mobile during the preceding week. With cash prizes worth £5 to £500, it’s an extra benefit that could definitely be worth playing a game or two for. Added to that, every time you play at 32red, you earn Red Rubies, the casino’s version of loyalty points, which when accumulated, will be converted to more free chips.

This is just one example, of course, of how the casino sites increase the appeal of playing on your mobile. It’s all about winning customer loyalty now, so that they can capture the growing market before another company does.

So why do we, if you’ll forgive the pun, play along? Well, above all, it has to be the convenience factor. If you have mobile gaming apps, then you have entertainment wherever and whenever you want it. There’s no need to put time aside to play a few rounds of roulette; you can log in on your mobile and be playing within the space of a minute. Playing on your mobile is great if you’ve got just a few minutes to kill while you’re out, but many mobile gamers also play at home on their mobiles too. This makes sense if you think about it. It’s far more relaxing to sit on the sofa playing a few games than having to sit at a desk where you’ve got your pc. Playing on the sofa, you can focus on other things too, watching a footie match, for example, or just being in the same room as the rest of your family, even if they’re all watching something you’re not interested in.

Of course, the danger of having cash games on your mobile is that it’s all too easy to keep topping up your account, should you happen to be losing more than you’re winning. The key here is to have self-discipline and be prepared to stop when your planned gaming budget has run out. It’s not the end of the world – you can always switch to playing the games in demo mode when this happens. That way, you still get the entertainment, but without having to spend any more cash!