It’s no secret that the mobile phone industry is vast and lucrative. But with dominant brands like Apple and Samsung, is it even possible to establish a new brand in the market? The answer is yes.

Can you remember the days when Nokia dominated the consumer market and Blackberry the corporate one? Nowadays both brands are seldom bought by people. One thing that is common with today’s brands is they almost seem to copy each other’s innovations.


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Are you fed up with the mobiles in today’s market having identical features and looking similar? If the answer is yes, have you ever considered manufacturing mobile devices yourself?

Launching a new mobile phone brand is no easy task. But if you get it right, you could become the hottest new brand on the market. And you could give the likes of existing brands something to worry about!

Today’s blog post will give you a brief rundown on the processes involved with launching a new mobile phone brand in the market. Here is what you need to know:

Set up your company

The first step is to establish your business! That involves coming up with a brand name, logo and organising a base (i.e. an office) to start trading. You will then need to register your new business with the relevant government departments for tax purposes.

At this point, hiring a good accountant will pay dividends. They can ensure you set up your business with the right legal structure. That way, your business won’t end up paying more taxes than it needs to.

Design your first mobile device

Once you’ve got the legal stuff out of the way, it’s time to put pen to paper as it were. You need to think about what today’s modern smartphone users want out of their devices. It’s worth drawing up a list of pros and cons of your competitors’ handsets.

When you do that, you can design a device that encompasses the best bits but leaves out the worst. At this stage, it’s important you don’t use other people’s patented technology in your handset. If you do, you will need to license it from them or risk getting sued!

Establish a production line

After you’ve designed and tested your new mobile phone, it’s time to set up a production line. You might think that you will need armies of staff to make your phones. But the good news is assembly automation can cut down on staff costs and speed up your production line!

There are many ways you can automate tasks. For example, you can have machines that do plastic injection moulding to create the shell for your new phones. And you can get systems that solder components onto the boards fitted inside your mobile devices!

Market your brand

Last but not least, you will need to get out there and tell people about your new device! The best places to start are in electronics shows. They are places where firms showcase their new products to the press and interested consumers.

It’s also worth devising a marketing strategy to spread the word about your new brand and phone. By doing the above, you will soon have interested companies placing orders with you!