Big businesses or government-run businesses are often thought of as the prime target of cybercrime, as they hold the data of millions of customers. However, small businesses are tempting targets too.

For criminals searching for bank details or a new identity, poorly protected small businesses can be a goldmine. At least one in four small businesses has reported a security breach.

Thankfully, there are plenty of simple actions that you can take to defend against becoming a victim.

Protect your website

It is important to start by protecting your website, especially if you are an online business selling regularly.

Make sure that your payment system is Payment Card Industry (PCI) compliant. The PCI Standards Council works with businesses to ensure their website’s safety, helping make any improvements needed.

Their certification will also help build your credibility among customers. For the same solid reasons, it is also important to purchase and constantly renew an SSL Certificate.

Having this installed on your web server will guarantee that payments, logins and transactions can be performed safely and securely on your site.

Increase data security

Virtualization allows a company to install business or office systems on dedicated servers to increase data security. There are two main options: application virtualization and desktop virtualization.

Virtualization application allows applications to be available as a service and eliminates technical constraints of deployment.

Both the application and user data are hosted in secure data centres, increasing security levels. Users can thus securely access applications from anywhere and anytime.

Desktop virtualization enables the virtualization of the desktop operating system, allowing access to the desktop from other computers.

This makes it easier for employees to use their desktop via remote access, all-the-while keeping a secure connection.

The infrastructure is hosted in secure datacentres, thus increasing data security significantly when users virtually access their desktop.

Encrypt data transferred through networks

Another important step is to ensure that your business uses data encryption.

This makes it more difficult for hackers to access sensitive information by ensuring that such details remain private.

It will help filter out threats by users attempting to interact and communicate with your system or data.

Identity and access management

Businesses today need to protect their data and infrastructure from getting into the wrong hands.

One of the best ways to do this is through identity management of personnel, including employees, partners and service providers.

Through an authentication and identity management system, a business can manage rights for all personnel according to their role in the company.

It can also build digital identities for all relevant people to create an organized mechanism that improves internal security.

A centralized system simplifies the management of identity and access significantly, while also reducing the risk of human error.

Update software

Beyond these technical innovations which are crucial for your site, there are several steps which you should look to introduce in the workplace in order to protect your business.

For a start, make sure that all your computers are installed with the very latest security software.

 Choose to update it automatically to avoid any unintended lapses. Less crucial but also significant is to use the latest browsers.

Not only are they more efficient, but typically safer too.

Firewall protection

All of your computers should be using firewall protection. If your workplace uses its own Wi-Fi network, then make sure that it is secure, encrypted and even hidden.

This can be done easily by using a Service Set Identifier (SSI) which means that the name of your network will not be broadcast, thereby eliminating the temptation for those with bad intentions to use your network to find classified information within.

Train employees in safety measures

All of these good practice tips should be shared with employees who must be trained to implement them properly.

This is particularly important when it comes to mobile devices. Most malware is now unintentionally downloaded on smart phones and the result can be that all data stored on your phone is unwittingly shared or stolen.

To guard against this, security apps should be installed, encryption data used and passwords enabled on all mobile devices.

The New Year is here, and one of the most exciting advancements in technology it will bring is the fifth generation mobile network, or 5G. Although the network is imminent, who will get to use it is still to be determined. For the first people getting a phone with 5G capabilities, they may not even get a signal. Still people will begin buying them, but who will get to? Which countries will have the infrastructure to support it? And what companies will be the first to provide it?

Who Will Have the Infrastructure to Support 5G?

5G is already available in the United States, though not many people are using it yet. Tech innovators like China and Japan have said that they will launch their network in 2019. South Korea will follow right behind them. Although China will have a 5G network before the United Kingdom, it is likely to be more widespread sooner in the UK. Britain may not have 5G until 2020, but more of their citizens will be able to afford it by then as the cost of phones goes down. The rest of Europe will be able to access a 5G network shortly after, but less developed countries will take much longer to get the technological infrastructure to support such a high frequency network.

According to a specialist from MoneyPug, a site often used in the UK to compare mobile phone contracts, 5G will be able to run from 1 to ten GB a second. This means you will be able to download full-length films in ten seconds, run multiple applications at once, and access the internet almost instantly. With such an advance, the countries who do not yet have the infrastructure to support 5G will be eager to upgrade their technology.

Companies Revealing 5G Phones

Though the big name mobile phone companies have already begun revealing their 5G phones, which ones will be the first to get it into the market is still not determined. OnePlus has announced their 5G phone called the OnePlus 7. They will launch the phone early this year, but it will be expensive. According to CEO Pete Lau, the OnePlus 7 will be around 200-300 dollars more than their last. Another company that has confirmed a 5G phone is Samsung. Although their new model is set to be revealed in February at the Mobile World Congress, the Galaxy S10 and S10 Plus will have 5G capabilities. Huawei has also announced their first 5G phone, the 30 Pro. It is expected to have a water drop notch design, four cameras, and an upgraded processor.

HTC, Lenovo, Motorola, LG, and Nokia are all set to premier their 5G phones in the coming year. While Chinese companies Xiaomi and Oppo have announced their 5G phones, the Mi Mix 3 and R15 respectively, Apple has remained tight-lipped about their 5G developments. In the usual Apple fashion, you can expect them to make a big announcement soon. They will likely be premiering their 5G-ready phone within the next year.

Benefits of 5G

Since not everyone will get to use the 5G network sometime soon, there will be people who miss out on the technological advancements and savings it will provide. The higher 5G frequencies will lead to big leaps in technology. For example, it will make virtual and augmented reality applications easier to run on small devices. 3-D imaging may become a reality, allowing doctors to better understand ailments and treat them and perform surgeries remotely. Automated cars will be able to quickly interact with your phone. Holograms may become a daily reality.

Furthermore, savings will occur due to the technological advancements. Smart fridges will save power and smart bins will make waste storage more efficient. More effective lighting technology will also save energy and therefore money. All of these technologies will be improved by a 5G network.

While 5G will bring wonder, advancements, and savings for many people, only the most elites will use the network and 5G phones right away. Only certain countries have the digital infrastructure to handle the network, and only certain companies selling phones in certain places will provide them. It is the reality of inequality, but progress will inevitably lead to the whole world using 5G. The future may seem like it is here now, but it may take a while for the rest of the world to catch up to the most developed societies.

There is no getting away from the fact that social media marketing is absolutely essential, no matter the size, scope or type of your business. However, it is not as simple as producing an advert and putting it out there.

Facebook offers quite a comprehensive set of options and parameters when it comes to ads, so we thought we’d help you with a dummies guide to Facebook ads that gives you the main points to think about in simple terms, so here goes!

Learn the Lingo!

While Facebook ads are simple once you get to grips with them, there are some terms you may need to understand before you get going. Most are standard in the online advertising and marketing world, so here’s a few to get you started:

  • Actions – this is the number of people who engage with your ad, by clicking on the link or action you have presented
  • CPC – the cost per click, the cost to you each time someone clicks on your ad
  • CPM – cost per thousand, what it costs you for every 1000 clicks on your ad
  • Campaign – this is your overall marketing campaign, the group of ads you are using
  • Landing page – the first page the viewer sees when they click on your ad

Now if you are familiar with these you will likely be familiar with others, so let’s move on to a more interesting subject – the advertising Filters.

What are Facebook Advertising Filters?

This is where things get clever; Facebook allows you to allow a number of useful filters to be applied to your ad, so that only those you want to target will see it. Some of the most useful are:

  • Gender – if your product is gender specific, this means only those relevant will see your ad.
  • Age – there are a series of age groups you can choose who will see your ad.
  • Likes and Interests – Facebook users can add likes and interests to their profile; you can select only those with certain interests to see your ad.
  • Location – if you are supplying a local service, you can select country and – in the USA and other countries – more specific areas to target.
  • Relationship – there may be occasions where you are promoting a product or service for single people, or conversely for those in relationships.
  • Birthday – send someone your ad on their birthday, useful for specific purposes.

These are just a few of the specific filters you can choose from and there are many more including workplace, language and others that may be of use to you.

Facebook ads are a very effective way of getting your name and product out to a wide audience, and with the use of the above tips you should be able to make things even more effective. There is plenty more information and advice to be found on using this resource, so read up now, and see how you could improve your online marketing tactics at very little cost.

What is IP geolocation and why do I care?

To understand what IP geolocation is answer this question. Should you worry about being tracked? Let’s say you send a picture to your mother right now of you at a café. She might be clever enough to tell where you are if she was familiar with the location, but if she was not she would rely on context clue to deduct where you are. Therefore, she may be able to tell you are at a café but would have no idea where the café is or what the café is called. This is where IP geolocation comes into play. If your mother really needed to know where you are she could track your IP address, though an IP geolocation lookup, and figure out your location.

Is this effective?

Well let’s see. Go to an IP Lookup, WhatIsMyIPaddress.com, and see where you show up on the map. I would imagine it gets pretty close to your exact location and even closer if you enable your browser update your location. It can get frightening at how close geolocation can zoom in on you. It may have even surprised you how much information was displayed. It is relatively standard for IP Lookups to show your:

• Country

• Region

• City

• ZIP Code

• Longitude and Latitude

Is this safe and should I worry?

The IP address that you saw most likely was your home computers IP address. This, of course, depends on where you are. If you are using the café’s computer that IP address would be shown. The chances are the location revealed was miles away from your home, but this is useful to find out what town or area a person is in.

Let’s use another example.

Let’s say you own a business, and you operate from multiple locations and have multiple different phone numbers. Or that you work overseas and a web user in a different county would like to render your services. If your provided phone number is foreign, it looks “fishy.” Just think about it would you want to contact a foreign number for personal business? No. You would require the confidence that your business partner is reliable. This is where personalizing a phone number by geolocation comes in to play. When 80 percent of internet users own a smartphone and 96 percent of mobile search traffic is being driven by Google, it has never been more urgent to have personalized phone numbers.

The effectiveness of personalized phone numbers by location

A personalized phone number not only increases the mobile experience for your visitor it also makes your website appear more trustworthy and reliable and is easily implemented using an IP geolocation API. Merely imagine looking up a website and then being able to directly use a click-to-call link on one of the personalized phone numbers provided for your mobile users. It would be effortless, reliable, and trustworthy. All of which are keys in retaining a successful business.

We love our smartphones, we think this is because the smarter the phone is, the smarter we are. Their prices do not even matter anymore; all we want is the style. However, this year we had three major smartphones releases, the iPhone XS Max, Samsung Galaxy Note 9 and the Huawei Mate 20 pro. Which of three would you choose?

Camera

We know that a good phone has to have a good camera, otherwise, why get the phone right? In this case, all the three have a main camera with 12MP. The videos quality is very good for all three of the phones as well. So far, so good. The selfie cameras, on the other hand, are different. The XS Max is 7MP, Note 9 is 8MP and the Mate 20 Pro is 24MP. That means if you love your selfies, you know which phone is your choice select.

Display

For those who love to play mobile casino games on your smartphone then the display is what determines the phone that you are buying, read at best new zealand online casino sites. You need a phone with a big enough display to make sure that the gaming experience is the best. The Mate 20 Pro is 6.39 inches, while Note 9 is 6.4 inches and the XS Max is 6.5 inches. That would explain why it called the iPhone XS Max.

Battery

Okay so we might love our pictures, but the battery life is also another thing that we should consider. Generally, all the three phones last about 2 days without intensive use of the battery. Meaning that if you are looking for a phone with a steady battery life, any of the three can do the trick.

O.S

There is not much to say when it comes to the Operating System. The Huawei Mate 20 Pro runs on Android 9 or Pie. While the Samsung Galaxy Note 9 is on Android 8.1 Oreo. The iPhone XS Max is iOS 12 and can be upgraded to iOS 12.1.

Memory

The XS Max has a RAM of 4 GB, while the Mate 20 Pro and Note 9 have 6GB. Internal memory, for the iPhone XS Max, is from 64GB to 512 GB. All these phones are compatible with casino games. According to www.bestunitedstatescasinos.com it is recommended that you get a phone that has high GB RAM. For the Huawei Mate 20 Pro, 6GB RAM has 128GB and 8GB RAM has 256 GB. The Samsung Galaxy Note 9 has 128GB for a 6GB RAM and an 8GB RAM for 512 GB.

Over the last decade, tech giants have skyrocketed rapidly in value. In fact, they have offered the user an endless stream in new, innovative products. The products have been released one after the next.

A decade ago, we viewed these giant corporations as heroes. Somehow, we thought that they would take human tech into the next era. However, today, these corporations have been embedded into our daily lives in a way we never anticipated. Not only that a lot of investors have become rich in the process but we got to enjoy new things like real money pokies online. Listed below are the top 3 tech companies in the world.

Top 3 Tech Companies in the World

Let’s look at the biggest tech companies.

Apple (AAPL)

Holding the number 1 spot is Apple, which was founded by Steve Jobs, Ronald Wayne and Steve Wozniak. The 3 gentlemen founded Apple in 1976, on April 1. The company has its headquarters in Cupertino, California. Also, it has about 123,000 employees. The company, which has seen a growth of 770% in the last 10 years, has a market cap of $875.3 billion.

The 3 founders developed the first commercially successful line of PCs back in the 70s. Later, it launched the most successful mobile phone, the iPhone.

Amazon (AMZN)

The company was founded by one of the world’s favourite billionaires, Jeff Bezos. This was back in 1994, on the 5th of July. The company’s headquarters are in Seattle, WA. Amazon has seen a growth of 2020% over the past decade, with a market cap of US$719,1 billion. Also, the company has around 566,000 employees.

The company got started in a garage back in the 90s and now, it’s the largest online retailer. The company sells almost everything that we need, from groceries to artificial intelligence.

Facebook (FB)

Facebook was founded on February 4, 2004, by Mark Zuckerberg, Andrew McCollum, Dustin Moskovitz, Eduardo Saverin and Chris Hughes. Anyone above the age of 13 years can create a Facebook account. It also allows online businesses such as online casinos to create fan pages for their businesses. According to casinoza online casino, there are more than thousands and thousands of online casino pages on the platform.

Its headquarters are in Menlo Park, California. With employees around 25,105, the company had a growth of 483% over the last decade. Also, it has a market cap of US$520 billion.

 

 

Ways to buy iPhones cheaper in the face of certain latest models breaking the £1,000 barrier and the company deleting cheaper older models from its range. 

As Apple’s smartphone breaks four figure price point buyers look for value

With the latest iPhone now featuring a model that breaks the £1,000 barrier with the top of the range XS Max starting at a pound under £1,100, finding value in the world’s best selling smartphone – never exactly easy before – is now considerably more difficult.

The ‘starter’ iPhone model – the XR – will set you back £750, so what options are open to the iPhone devotee trying to save?

Older ‘new’ models

Apple still offers older model iPhones in its store; the 7 from 2016 and the 8 from 2017 are available in standard 4.8 screen format along with their Plus stablemates with their 5.5 inch displays.

A 4.8 inch 7 can be had for £450 and is still a very powerful smartphone with an excellent camera – probably better value than a new 8 costing £150 more.

With the arrival of the new ‘X’ range of iPhones certain older models disappeared from the Apple Store; namely the X only released at the tail end of 2017, the 6S and 6S Plus and the compact SE with its 4 inch screen.

The latter was a popular way to get into iPhone ownership at a reasonable price; it cost well under £400 and practically had the same innards as the 6S so was pretty powerful with a decent camera. Unfortunately there’s no concrete news as to whether Apple may replace this model, so £450 is the lowest price point for a new iPhone.

Selling your old phone to sweeten the pill

If you already have an iPhone and are looking to upgrade, then fortunately you own a smartphone that fares pretty well on the used market so you may be able to make up some of its replacement’s cost by moving it on.

Selling to online companies who specialise in buying smartphones online is a good way to answer the how to sell my iPhone question; it’s quick and easy so it could be worth taking the used route to save money.

Major replacement cycle a good time to buy a new mobile

Some years when the new iPhone comes out it doesn’t perhaps sell in especially larger quantities if it’s no more than an incremental upgrade over its predecessor. The arrival of the new ‘X’ range, however, represents a significant change in that the older body that has been in existence from 2014 has disappeared as all iPhones now feature the slim bezel body that debuted on the X in 2017.

As a result, if more people choose this model to change their phones due to it being a ‘significant change’ iPhone replacement, then a plethora of used – sometimes not very old – iPhones could hit the used market so providing a good value way to upgrade.

Easier to buy smartphones

While on the one hand Apple is committed to providing what the market wants, they also look to lead people into purchase decisions.

For example, while the X from last year was virtually £1,000 to buy, they still shifted an awful lot of them while some commentators thought Apple had overdone it and felt people wouldn’t buy the more expensive smartphone (the cheaper 8 released around the same time was a good £300 cheaper).

Apple offer incentives such as their upgrade programme to enable people to regularly upgrade to the latest iPhone tech if they wish. This helps move pricing away psychologically from focusing on the higher price tags to a lower, monthly amount.

It perhaps influences people to think more about a regular ‘monthly phone cost’ rather than an occasional large outlay; it also means they can always own the latest tech rather than waiting for a monthly contract to finish before upgrading.

So buying new ‘older’ models, buying used or considering monthly upgrade plans are possible ways to keep iPhone ownership costs down.

 

 

Image Credits: Pixabay

 

The success of mobile app development is dependent on responsiveness and swift delivery. In order to propel agility and growth, a concept which is gaining popularity is Agile Mobile App Development.

Six reasons to go agile with your mobile app development

  1. Realistic ROI: Return on Investment is guaranteed when the app is deployed instantly and applied at the same pace. With the backing of the interactive nature of development, ROI is achieved in advance without having to wait for the completion of the process. The previously used concept of waterfall development assured ROI only on completion of the development process. In the case of the agile development process, investors are constantly in touch with the development team to prioritize integral features to ensure aligned growth.
  2. Agile business movement: The world of mobile users is dynamic and changing constantly. Under such circumstances, the mobile app development process must be streamlined with the evolving needs of users. Agile solutions offer an advantage of varying the developmental process to suit the needs of the business at any given stage of development.
  3. Minimizing risk: There were high chances of app failure with waterfall app development system given its rigidity. Agile solutions offer flexibility to include changes at every stage of development and thereby minimize the risk of failure.
  4. Product superiority: Despite the changes in the app development environment, the primary focus remains the quality of the product. App functionality assessment in real-time usage is offered through the collateral testing option provided by the agile mobile development process. As a result, corrections can be made when necessary before launching the product.
  5. Client-centric development:Often, the end product doesn’t meet the client’s expectations, and the work goes futile. Such a scenario can be avoided by keeping the client in the loop through various stages of app development rather than waiting for completion of the final product. Solutions offered by agile development protocol are primarily client-centric and makes room for client contributions.
  6. Enhances technology responsiveness:Timeline of the development process is reduced thanks to the method of software update based on customer response. A unique feature of the agile mobile development process is that every time there is a software update, the same is harmonious with the existing data. In the event of a discrepancy, the same is debugged in the subsequent update before the release of the new update.

Bearing in mind that every mobile app is unique, the developmental process must also be streamlined. Such flexibility is offered only by the agile mobile development process.

“Brought to you by RobustTechHouse.”

 

 

When you hear the term ‘synthetic diamonds’, it’s likely you automatically think of jewellery. However, while this material is used in the creation of necklaces, rings, earrings and bracelets, it is also used in a whole host of different applications – some of which you may never have heard of.

As Element Six points out in its latest eBook ‘Ultimate Supermaterial: The Diversity of Diamonds’, lab-grown diamonds have the same physical properties and chemical structures as their natural counterparts, with the difference being that the artificial versions can be tailored for use in a variety of applications.

In this blog, we take a look at synthetic diamonds and three surprising ways in which they are used today…

  1. Car manufacturing

Synthetically made diamonds play an important role in car manufacturing. For instance, this material is often used in the production process of many engine and gearbox components, as well as wheel assembly, window design and the smooth finish of a vehicle’s body panels. This supermaterial provides a consistent production process, helping to increase cutting and grinding speeds while lowering operational costs at the same time, making it a popular choice in the automotive industry.

  1. Healthcare

Did you know that synthetic diamonds are often used in the healthcare industry? In fact, if you’ve ever undergone a minor operation or received radiotherapy, it’s likely you’ve benefited from the use of this artificially made material.

For example, synthetic diamond components have helped transform non-invasive surgery procedures, particularly in cases where advanced fibre optics deliver powerful laser beams. As this technology develops, it could end up replacing traditional surgery, providing surgeons with precise, bio-compatible tools. As a result, operation times are expected to shorten, which is good news for both patients and hospitals.

  1. Consumer technology

Believe it or not, synthetic diamonds are used in a range of consumer technology applications too – and the chances are you use gadgets that have been manufactured using this material on a daily basis. For instance, synthetic diamonds are often used in the production of speakers. A process called chemical vapour deposition (CVD), whereby a diamond is produced via chemicals and gases, means this material can be used to help improve the quality of sound. A diamond that has been developed using CVD can be ‘grown’ into different complex shapes, resulting in supreme sound quality without distortion.

From car manufacturing, to the healthcare sector, to the technology industry, there’s no denying that synthetic diamonds are used for much more than just jewellery production.

 

 

Any business requires the correct balance of certain factors in order to gain success. Profit maximization has always been the central goal of all kinds of business. Nowadays, people are investing in new business ideas; e-commerce website development is one such field.

It focuses on the convenience of the existing and probable clients. It seeks to achieve the development of websites that offer a platform to conduct business transactions in the safest and most innovative ways. Magento enterprise design is one of the most utilized online eCommerce platform to build best user experience and well managed online shopping websites for your online customers.

Following are steps used to create a good e-Commerce website:

Keeping track of consumer preferences

Before designing the e-commerce website, it is essential for entrepreneurs to know the tastes and preferences of the consumers that they may be targeting. Knowledge of consumer behaviour helps them to cater to their requirements to the best of their abilities. Moreover, companies can then design the e-commerce website in a way that comprises of all the facilities and feature that the consumers usually look for. It also helps to build a customer base as they tend to remember websites which made their experience convenient and enjoyable.

Using the correct platform

In order to maintain and support an online store, one requires an efficient logistic and operational framework. The website should be designed in a manner that contains all the necessary features such as multiple currency payments, a variety of backend features, analytical tools, integration of third-party marketing, placing discounts on products, etc. The platforms to establish e-commerce are different, depending on the facilities that customers for those products; sold by the website, need.

Safety for the transaction

E-commerce websites usually require customers to make payments for the various products and services that the companies may be offering. People are often apprehensive to make such payments as they are not sure about the safety of the funds and whether they are transferred to the correct account or not. Thus, e-commerce websites must take the necessary precautions to ensure utmost safety to their customers in terms of the transaction process. It is also done to encourage more customers to use e-commerce shopping portals.

Keeping track of competitors

Individuality, innovation, and creativity are encouraged among people. These values are also emphasized upon when one deals with the task of designing e-commerce websites. However, keeping track of competitors belonging to the field of e-commerce website designing helps firms to take inspiration from other similar service providers. Keeping a track of other service providers helps the website to add new features that may be gaining popularity with the customers.

Potential customers may have certain doubts regarding the products and services offered by a company. On the other hand, existing customers may require guidance to use certain products or they may have complaints. Both types of customers require a common forum to put forward their queries. Companies should ensure that they add their contact details and have a team of customer service personnel to improve customer satisfaction levels. It is also one of the many ways can take their venture one step closer to its goals.